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Selasa, 01 Juni 2010

SEO Tips to Double Rankings, Traffic and Conversion

 
The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works from pushing a competitor off the first page to broadening your websites keyword funnel and double traffic and conversions.

Two Results are Better than One I read somewhere that 87% of search engine traffic for a given keyword is allocated from occupying the #1 position in the search engine results page. If you understand SEO, then this post will share a quick method to double your SERP position and the likelihood of improving keyword conversions, once you have reached the Mecca for a specific search term.
SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce ranking on the first page in search engines.

Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as the buddy system for lateral linking.

Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor s web pages and deem one page worthy above all others for any given search term.

Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google. I have mentioned before, the fastest way to get a top 10 position in Google is to get a link from a website already ranking in the top 10 for that keyword.

It does not matter if that link is provided from your own website or another website, rankings are by the page and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to jump in line past others duking it out for that keyword.

Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the barrier to entry; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.

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